Which Of The Following Is Not Considered One Of The Desired Goods And Services Of Prison Life
Marketing Management, Service Marketing MCQs with Answers are suitable for preparation for various competitive and academic exams like UGC, NET, BCOM, MCOM, MBA, BBA, and many other regular and distance educational activity of SMU, JAMIA, DU, AMU, BHU, AIMA, AMITY, SCDL, etc.
To help you lot get started, we accept compiled a listing of 75 Marketing Management & Service Marketing MCQs with answers. These questions volition assistance y'all assess your skills and improve your functioning in this important field.
Introduction to Marketing Management
Marketing Management is ane of the near important and circuitous business functions. To be successful in this field, it is essential to have strong marketing skills. However, even with a degree in marketing, it tin exist difficult to know which questions to ask in an interview or to respond on a resume.
i. Marketing direction is the process of directing and managing the marketing activities of a business in order to achieve its strategic objectives.
one. Marketing direction is the process of planning, implementing, and managing the marketing activities of a company to create customer demand and satisfy shareholders.
3. The five major functions of marketing direction are market research, market segmentation, production positioning, pricing, and promotion.
Brief Introduction to Service marketing
Service marketing is a marketing strategy that centers on creating and delivering superior customer service. In order to exist successful, service marketers must take a thorough understanding of the marketing management process.
1. Service marketing is a subset of marketing that focuses on the cosmos, delivery, and direction of customer relationships in club to achieve business objectives.
2. Service marketing is a customer-focused approach to selling that focuses on creating customer experiences that are valuable and satisfying.
Marketing Management, Service Marketing MCQs
The following are some key questions y'all might exist asked on the Marketing Management service marketing MCQs:
1. Services marketing go difficult because of
A. Intangibility.
B. no demand
C. More than complex market
D. Difficult to enter the market place
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Answer: (A)
2. Which of the post-obit businesses would be characterized as a pure service
A. Insurance
B. Farming.
C. Mining.
D. There is no such thing as a pure service
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Answer: (D)
3. Which of the following statements nigh the pricing of services (compared to the pricing of goods) is imitation?
A. The need for services tends to exist more elastic than the demand for goods
B. Toll-oriented pricing is more difficult for services.
C. Comparing prices of competitors is more difficult for service consumers
D. Consumers are less able to stockpile services by taking reward of discount prices
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Answer: (B)
iv. Charging customers different prices for essentially the aforementioned service is called
A. Cost bigotry
B. Supply and need.
C. Complementary
D. Substitutes.
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Answer: (A)
5. Results in the do of too narrowly defining i'south concern
A. Services marketing
B. Marketing direction
C. Marketing myopia
D. Customer feel
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Answer: (C)
6. A buyer's perception of value is considered a trade-off between
A. Product value and psychic cost.
B. Full customer value and total client cost
C. Prototype value and free energy cost
D. Service value and monetary cost.
Evidence Answer Hibernate Answer
Respond: (D)
7. Services are characterized past all of the following characteristics except for
A. Intangibility.
B. Homogeneity
C. Perishability.
D. Inseparability
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Respond: (B)
viii. Of the iv unique service characteristics that distinguish goods from services, the one that is the primary source of the other 3 characteristics is:
A. Intangibility
B. Inseparability.
C. Perishability.
D. Heterogeneity.
Evidence Respond Hibernate Answer
Answer: (A)
9. Services that occur without interruption, confusion, or hassle to the client is called
A. Seamless service
B. Service audit.
C. Functional service
D. Departmental service
Answer: (A)
10. The mental free energy spent past customers to acquire service is referred to as ___.
A. Epitome costs
B. Monetary toll.
C. Free energy costs
D. Psychic costs.
Reply: (C)
11. The unique service feature that reflects the interconnection between the service firm and its customer is called
A. Intangibility
B. Inseparability
C. Homogeneity
D. Perishability
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Answer: (B)
12. Marketing problems acquired past inseparability include all of the following except for
A. The service provides a concrete connection to the service
B. The involvement of the client in the production procedure
C. Service standardization and quality control are hard to attain.
D. The interest of other customers in the product process
Respond: (C)
thirteen. Which of the post-obit statements pertain to inseparability is false?
A. As customer contact increases, the efficiency of the house decreases.
B. Customers can affect the blazon of service desired
C. Customers tin can affect the length of the service transaction.
D. Customers can affect the bicycle of need
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Answer: (A)
14. The centralized mass product of services is difficult due to
A. Inseparability.
B. Intangibility.
C. Homogeneity.
D. Perishability.
Answer: (D)
xv. Solutions used to minimize the marketing problems attributed to heterogeneity include
A. Standardizing or customizing the service
B. Using multi-site locations
C. Stressing tangible clues
D. Appealing to dissimilar market segments with unlike demand patterns
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Answer: (A)
16. The unique service characteristic that deals specifically with the disability to inventory services are.
A. Inseparability
B. Intangibility
C. Homogeneity
D. Perishability
Answer: (D)
17. Which of the following strategies increases the supply of service bachelor to consumers?
A. The use of creative pricing strategies
B. The use of reservation systems
C. Capacity sharing
D. Developing complementary services
Respond: (B)
18. Customer satisfaction can exist defined past comparing
A. Predicted service and perceived service
B. Predicted service and desired service
C. Desired service and perceived service
D. Adequate service and perceived service
Answer: (C)
19. The demand strategy in which service providers utilize their downtime by marketing to unlike segments with different demand patterns is associated with which of the following?
A. The use of creative pricing strategies
B. The utilise of reservation systems
C. Chapters sharing
D. Developing complementary services
Answer: (C)
twenty. The ___ dimension is an assessment of the house's consistency and dependability in-service performance
A. Empathy.
B. Responsiveness.
C. Assurance
D. Reliability.
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Respond: (D)
21. Which of the following would not exist considered a tangible clue?
A. The appearance of employees
B. The appearance of the firm's physical facilities
C. The smiling on an employee'southward face up
D. The quality of instruction in an educational setting.
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Answer: (D)
22. Minimizing the amount of role disharmonize and role ambiguity experienced past employees volition help reduce the size of this gap known as ___.
A. Knowledge gap.
B. Standards gap
C. Delivery gap.
D. Communications gap
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Answer: (C)
23. Fixing the right price for services offered is hard considering ___
A. perishability.
B. heterogeneity.
C. inseparability.
D. intangibility.
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Reply: (D)
24. The world's largest industry in the individual sector and highest projected generator of jobs is ___
A. The hospitality industry
B. Wellness services
C. Professional services.
D. Business services
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Answer: (D)
25. Focusing the firm marketing efforts on the existing client base of operations is called
A. Fantabulous customer service
B. Conquest retention
C. Client retentivity
D. Courteous retention
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Answer: (C)
26. The pursuit of new customers, equally opposed to the retention of existing ones, is chosen
A. Services marketing
B. B2B marketing
C. Conquest marketing
D. Consumer marketing
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Respond: (C)
27. The consumer decision process consists of
A. Stimulus, problem awareness, and purchase stages
B. Pre-purchase, consumption, and post-purchase stages
C. Problem awareness, evaluation of alternatives, and post-purchase behavior
D. Stimulus, data search, and postal service-purchase behavior
Respond: (B)
28. Which of the following statements is not truthful?
A. Service purchases are perceived every bit riskier than goods purchases
B. The participation of the consumer in the service procedure increases the corporeality of perceived risk.
C. The variability in services increases the perceived gamble associated with the Purchase
D. Consumers of services have less pre-purchase information versus goods
Reply: (B)
29. Service consumers tend to be more than brand loyal than goods consumers considering
A. More choices are available
B. Make loyalty lowers the amount of perceived gamble
C. Each service provider provides many brands
D. Location of the provider is the major commuter in the consumer selection procedure
Answer: (B)
thirty. Competitor intelligence should be gathered
A. Once a year.
B. Twice a year.
C. Continuously
D. When competition is more.
Respond: (C)
31. Which of the following is not a benefit of customer satisfaction?
A. The firm is more than insulated from cost competition.
B. The firm provides a positive work environment for its employees
C. Positive word-of-mouth is generated from satisfied customers
D. Satisfied customers brand purchases more than frequently
Answer: (B)
32. The service industry has several emerging trends that organizations need to exist aware of. Which of these should organizations keep a watch for?
A. New competitors entering the marketplace
B. Advances in the net
C. Heightened customer expectations
D. Advances in due east-commerce.
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Reply: (A)
33. The zone of tolerance is defined by the difference between
A. Expected service and desired service.
B. Predicted service and desired service
C. Desired service and adequate service.
D. Predicted service and perceived service
Prove Respond Hibernate Reply
Reply: (D)
34. Customers ultimately determine the services by ___
A. The type of competitors.
B. The levels of marketing effectiveness and operational efficiency
C. The cycle of fluctuations
D. The cost of the competitors.
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Respond: (B)
35. During a service recovery effort, the employee promptly refunded the customer's coin just threw the money at the customer. As a effect, the recovery effort violated the customers ___ justice need
A. Interactional
B. Ethical.
C. Social.
D. Procedural
Respond: (C)
36. Soft technologies refer to
A. Flexible rules that tin can be bent to meet customer needs.
B. The personal touches that ultimately atomic number 82 to customer satisfaction.
C. Guidelines that permit employee empowerment
D. Hardware that facilitates the production of a standardized
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Answer: (B)
37. The ___ is calculated by dividing the action time by the number of locations at which the activity is performed.
A. Service price per repast
B. Maximum output per hour
C. Process time.
D. Activity time.
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Answer: (C)
38. Which of the following is non a stride in the construction process of a service blueprint?
A. Obtaining scripts from both customers and employees
B. Segment customers based on the content of the script.
C. Place steps in the process where the system tin go amiss.
D. Computing the time frame for the service execution.
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Reply: (C)
39. A volume-oriented positioning strategy is achieved by
A. Reducing divergence.
B. Increasing complexity
C. Reducing complexity.
D. Increasing difference
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Answer: (D)
forty. A buyers perception of value is considered a merchandise-off betwixt
A. Production value and psychic cost
B. Total customer value and total customer cost.
C. Image value and energy cost
D. Service value and budgetary cost.
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Answer: (D)
41. Full customer value consists of all of the following components except
A. Product value.
B. Service value.
C. Paradigm value
D. Personnel value.
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Answer: (D)
42. Total client cost consists of all of the following components except
A. Monetary price
B. Social cost.
C. Fourth dimension cost.
D. Energy price.
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Answer: (B)
43. Which of the following statements about the pricing of services (compared to the pricing of goods) is imitation?
A. The demand for services tends to be more than elastic than the demand for goods
B. Cost-oriented pricing is more than difficult for services
C. Comparison the prices of competitors is more difficult for service consumers.
D. Self-service is a viable competitive alternative.
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Answer: (D)
44. ___ is a firm view toward planning its operations according to marketplace needs
A. Marketing orientation
B. Marketing functions.
C. Marketing department.
D. Marketing forecast.
Respond: (A)
45. Which of the following is not a criterion for effective price discrimination?
A. The segments should be identifiable, and a mechanism must exist to toll them differently.
B. Different groups of consumers should have similar responses to price.
C. Segments should be large enough to be profitable
D. Incremental revenues should exceed incremental costs.
Answer: (B)
46. Service firms oft find themselves in a three-cornered fight betwixt
A. Technology, product, and accounting
B. Marketing, finance, and human resources
C. Operations, accounting, and marketing
D. Human resource, marketing, and operations
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Answer: (D)
47. Customer frustration resulting from receiving poor service is most like to
A. Prototype costs.
B. Monetary price
C. Energy costs.
D. Psychic costs.
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Answer: (D)
48. Among many services, the demand for medical services tends to exist ___.
A. Inelastic.
B. Elastic.
C. Substitute demand
D. Price cross elastic demand
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Answer: (A)
49. Customer competencies tin can exist described as
A. Consumer expectations pertaining to the service commitment process and the final consequence
B. Customer perceptions regarding the quality of the outcome
C. Customer abilities that enable them to properly evaluate the servicescape.
D. The power to collaborate finer with other
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Answer: (C)
fifty. Costs that are planned and are accrued during the operating period regardless of the level of production and sales are called
A. Directly variable costs
B. Fixed costs.
C. Average costs
D. Marginal costs.
Respond: (B)
51. The technique that allows consumers to either purchase Service A and Service B together on purchase one service separately is called
A. Long-term bundling
B. Mixed bundling
C. Price bundling.
D. Product bundling
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Respond: (C)
52. Which pricing strategies encourage the customer to aggrandize his/her dealings with the service provider?
A. Relationship pricing
B. Price bundling.
C. Benefit-driven pricing.
D. Efficiency pricing.
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Respond: (A)
53. Do studies suggest that price is more likely to be used every bit a cue to quality under the following conditions?
A. When alternatives are of bad products
B. When the company is new to the market
C. When a toll is the principal differential information available
D. When a customer does non have cognition
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Answer: (C)
54. The principal part of a service firm for the customer in the communication mix is to ___.
A. Confuse customers.
B. Inform and remind customers
C. Oppose the competitor southward merits
D. Persuade the dealers.
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Answer: (B)
55. The plan for differentiating the firm from its competitors in consumers eyes is referred to as the firms
A. Advice mix
B. Positioning strategy.
C. Publicity.
D. Target marketing
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Answer: (B)
56. Differentiation approaches such equally competence, courtesy, reliability, and responsiveness are forms of
A. Product differentiation
B. Personnel differentiation
C. Image differentiation
D. Service differentiation.
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Answer: (B)
57. The appropriate communication content during the introduction phase of the production life wheel would be
A. Informational.
B. Advisory and persuasive
C. Persuasive.
D. Persuasive and reminder.
Answer: (B)
58. Which of the post-obit is not a communication objective during the maturity and decline stages of the production life cycle?
A. Encourage repeat purchases
B. Provide ongoing contact with customers
C. Prepare the way for personal selling efforts
D. Express gratitude to the existing customer base.
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Reply: (B)
59. Which one of the following advice approaches would exist advisable during the growth and maturity stages of the production life cycle?
A. Advisory.
B. Informational and persuasive
C. Persuasive.
D. Persuasive and reminder
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Reply: (D)
60. The primary objective of a firms communication mix during the pre-consumption choice stage is to
A. sell the product
B. Minimize the perceived take a chance associated with the purchase
C. Encourage repeat purchases
D. Persuasively convince customers why the firms make is superior to the competitors
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Answer: (D)
61. The perceived consequences of a consumer s buy decision are
A. Financial, social, and performance
B. Social, ethical, and performance.
C. Operation, social and ethical.
D. Upstanding, social and psychological
Answer: (A)
62. Tangible clues are more of import when services are
A. Highly perishable.
B. Tangible ascendant.
C. Intangible dominant
D. Heterogeneous
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Reply: (C)
63. Which of the following communication objectives becomes the virtually important during the post-consumption evaluation phase
A. Informing customers
B. Managing customer expectations.
C. Reducing consumer perceived risk
D. Persuading customers
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Answer: (C)
64. Branding of services becomes difficult because they are
A. Intangible.
B. Heterogeneous.
C. Perishable.
D. Inseparable.
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Answer: (A)
65. Give-and-take-of-Oral cavity communication networks are peculiarly important for service firms because
A. Service customers tend to rely more on personal than the non-personal source of information
B. Service firms simply offering 1 make of service.
C. Service firms can seldom afford to pay for promotional efforts.
D. Service customers tend to rely more on non-personal than personal sources of information
Answer: (A)
66. The suggested communication strategy to use when the product is intangible dominant is to
A. Create an intangible image for the production.
B. Create awareness for the product
C. Surround the product with tangible evidence.
D. Make sure the product is in the evoked fix of
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Respond: (C)
67. ___ is an overall favorable impression or unfavorable impression based on the early on stages of the service encounter.
A. Cognitive noise.
B. Ecology stimulus
C. Visual pathway.
D. Halo upshot.
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Answer: (D)
68. The advantage that E-marketing communications carries are ___.
A. Reaching a widely dispersed audience.
B. Being toll-effective.
C. Being personalized.
D. More customer satisfaction.
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Answer: (A)
69. A disadvantage of east-marketing is
A. High cost.
B. Depression reach.
C. Loss of personal contact
D. Less satisfaction.
Respond: (C)
70. Which of the following is not a component of the service firm'southward physical evidence?
A. Parking.
B. Employee appearance
C. Billing statements.
D. In-business firm procedure equipment
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Reply: (D)
71. One of the advantages of requiring employees to vesture uniforms is that it reduces the customers' perception of ___.
A. Intangibility.
B. Inseparability.
C. Heterogeneity.
D. Socialization.
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Answer: (C)
72. which of the post-obit is non an advantage of requiring employees to wear uniforms?
A. Identifies the firm's personnel
B. Provides price expectations to customers.
C. Implies a coherent grouping structure
D. Provides a physical symbol that embodies the grouping's ideas and attributes
Answer: (B)
73. ___ is the report of the use of physical show to create service environments and their influence on the perceptions and behaviors of individuals
A. Ergonomics
B. Environmental psychology.
C. Physics
D. Concrete folklore
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Reply: (B)
74. Direct labour cost and sales commissions cost incurred in services are called ___
A. Fixed costs.
B. Variable costs.
C. Average costs.
D. Marginal costs.
Evidence Answer Hibernate Answer
Reply: (B)
75. The organization must effectively program to ___ fear, uncertainty, and doubts that might occur in the minds of customers during the form of acquisition.
A. Minimize
B. Maximize
C. Written report
D. Balance
Respond: (A)
Multiple choice questions on consumer behavior
Conclusion:
Marketing management MCQs with answers can be a cracking mode to test your knowledge and readiness for a marketing management role. By answering these questions, you tin can assess where you may need more than help and what topics you are already familiar with. Additionally, answering these questions can help you to develop a plan for studying for your marketing management certification or interview.
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Marketing Management & Service Marketing MCQs: Quiz
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Which Of The Following Is Not Considered One Of The Desired Goods And Services Of Prison Life,
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